Food Integrity: Strategies to Ensure Authenticity and Combat Fraud
A recent study by the European Commission estimated that food fraud costs the global economy between €30 and €40 billion annually. This includes losses incurred by businesses due to product recalls, damage to brand reputation, and increased regulatory compliance costs.
Ongoing public demand for more information concerning food safety, authenticity, and origins continues to drive tighter regulations around the use, supply, and labelling of specific foods and ingredients – making this a primary concern for food businesses across many sectors. In many countries, food manufacturers must provide clear labelling to indicate when specific ingredients are present, including certain allergenic materials and genetically modified organisms (GMO), as well as to provide evidence of certain product claims, e.g. vegan.
The average cost of a product recall can be around $10 million, and larger recalls can cost over $100 million. Overall, food fraud not only poses economic and ethical issues but also represents a serious public health risk, emphasizing the need for stringent food authenticity management and testing. Join our experts for a better understanding of food authenticity management for a better protection of the brands and the consumers.
Why Attend?
- Gain insights into the pressing challenges of food fraud and authenticity.
- Learn from our experts about effective management strategies.
- Discover the latest tools and technologies in food authenticity testing.
- Engage with peers and participate in an interactive quiz
Agenda:
- What is Food Authenticity? Understanding the basics of food authenticity and its significance.
- Quiz: Let’s Play Together! An interactive quiz to test your knowledge on food authenticity testing and engage with the topic.
Impacts of Food Fraud: Why It Matters? Exploring the economic, health, and reputational impacts of food fraud on the global food industry. - How to Implement Food Authenticity Management Case study and practical strategies and management practices to ensure food authenticity within your organization.
- Available Testing Tools and Benefits: A look at the latest testing tools available to combat food fraud and their benefits.
- Closing remarks and Q&A
Presenter: Sandra Fréville (Tactical Marketing Manager EM/APJ Food Industry, Thermo Fisher Scientific MBD)
I'm the Regional Tactical Manager in the Microbiology division of Thermo Scientific dedicated to Industries. I'm graduated in biochemistry technologies and obtained a master’s degree in sale technics applied to biotechnology devices and reagents at the Superior School of Technics applied to Biology (ESTBA) in Paris. Bring and highlight solutions that help food industry to face its daily challenges and that guarantee safe products from the farm to the fork makes really sense to me. Being useful to the food industry actors by contributing to food safety culture improvement drove me to evolve for the last 20 years in sales and marketing applied to food diagnostic with an area of focus in alternative validated cultural and molecular methods for food pathogen testing.
Presenter: Irene Rapti (Senior Product Manager- Molecular Solutions, Thermo Fisher Scientific)
I am a global health technology expert with 25 years of experience driving commercial excellence in the healthcare industry. Skilled in product management across both small enterprises and large corporations, I have a proven track record of managing highly regulated and innovative products, including molecular diagnostic IVD tests. My expertise encompasses Upstream and Downstream Marketing, Strategic Marketing Plans, Product Roadmaps, Product Launches, PPI, and New Product Development. Having lived and worked in the UK and Greece, I currently collaborate remotely with teams in over 20 countries, covering key regions such as Europe, the US, and Asia Pacific. I excel at motivating and engaging international teams to anticipate and respond to market trends. My educational background includes a degree in Biotechnology from London South Bank University and a Master's in Molecular Medicine from UCL.
